n ancient cultures where a god or gods were associated with the sun, such as Egypt and China,
yellow was the highest and noblest of colors and thus, the color of religious figures and royals (who were thought to be descendants of the gods).
Conroy explains that all colors have a flipside, a degraded meaning that traditionally opposed the positive one
Along with warmth and happiness, yellow also represents cowardliness and deceit
Similarly to red, orange has a range of symbolic meaning and connotations – for example – in many Western cultures orange is often used for fun, strength, courage and creativity, according to the Huffington Post.
This association is a practical one: Orange contrasts most strongly with the color blue and therefore is highly visible against a clear sky.