Domino's mind ordering app is a new immersive experience which places "test subjects" inside Hawkins National Lab in Hawkins, Indiana
transporting them to the center of "Stranger Things" in 1986. Users can explore the lab, uncover Easter eggs, use their telekinetic powers to gain
control of certain objects and place a Domino's Easy Order. How? Domino's mind ordering app uses facial recognition and eye-tracking technology
"Is mind ordering real? At Domino's – it absolutely is," said Kate Trumbull, Domino's senior vice president of brand and product innovation.
"Domino's customers and 'Stranger Things' fans can now channel their inner Eleven by using telekinetic powers to order pizza with their mind."
To place an order using Domino's mind ordering app, test subjects must have a Pizza Profile with an existing saved Easy Order.
Don't have a Domino's Easy Order? No problem! Test subjects can choose to explore Hawkins National Lab for fun, without placing an order.