IS THE RECIPE FOR COCA-COLA REALLY ONLY KNOWN BY TWO PEOPLE?


The idea that the secret formula for Coca-Cola is only known by two people who are never to be allowed near one another in case of some disaster resulting in the recipe being lost forever is one of those pop culture staples people can’t help but perpetuate

Given this, it’s perhaps not surprising that the spread of this idea has also been helped by various advertising campaigns done by Coca-Cola claiming just this. 

In fact, this idea actually started as a result of a Coca-Cola advertisement, but we’ll get to that in a bit.
 

First things first, the exact number of people privy to the knowledge of how to make Coca-Cola isn’t public knowledge

This sort of volume just wouldn’t scale well to only two people knowing how to make the product, especially if the extension of this myth were true- that each person only knows one half of the ingredients.

Besides not scaling well, this would be a recipe for disaster (pun intended) if anything ever happened to one of them and it wasn’t written down elsewhere.

This is partially why in one ad campaign Coca-Cola claimed the “two” executives are not allowed to fly on a plane together.

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