Getting online customer reviews on Google, Facebook and Yelp has become one among the foremost important ways to plug your business. Online reviews affect the purchasing decisions of 93 percent of consumers. That’s why it’s so crucial that you simply tidy your online presence and ensure you’re putting your best foot forward. Once you’ve nailed down the method of posing for reviews, it’s time to form the foremost out of your positive reviews.
The first step is to truly answer them. Yes, all positive reviews should be acknowledged and not taken without any consideration . you’ll want to thank the reviewer promptly and be concise and authentic. Then, you ought to include a call-to-action for further marketing purposes. Below, we’ll break down all of those steps and include example templates to make sure your business is prepared to reply to positive reviews with purpose.
Why You Should Respond to Positive Reviews
Positive reviews show you who your cheerleaders are. These are the promoters of your business — the people that rave about your company and need to inform their friends about it. These also are the people that will return to your business again and again, which is vital considering it costs almost seven times more to draw in new customers than it does to keeping those you have already got .
Without these positive reviews, your professional business are often drowned by any negative reviews that come up, especially considering it takes 12 positive customer experiences to form up for one negative review. After you receive new positive reviews, phrase your responses to psych up your cheerleaders even more and encourage them to be your own special army of free-marketing.
What makes an honest review?
Gets you details about customer experience
A good customer review is sort of a digital scrapbook with pictures and memories that your customers took of their experience. It tells you what made them happy – from the product’s benefits, pricing options, or detailed guidance from specific employees on the way to use it correctly.
A lot are often learned from reading customer feedback left by people that have bought your product. Experiencing what made those customers return time and time again will leave you with no doubts.
Gives specific and constructive feedback
You know how once you get a very high 5-star review, but there are some feedback things mentioned within the response?
These aren’t bad reviews. That’s a chance for you not as a business owner, but as a brand to point out what your business’s policies and procedures are when customers provide feedback.
You should thank them for taking outing of their day (and yours) by letting you recognize about these concerns in order that you’ll address them quickly. And besides that – for supplying you with an honest star rating review. If nothing else, this may make future clients even happier knowing they’ll be receiving top-notch service directly .
The best customers lift you up with great reviews
The best reviews are exposing details of the real-life enjoyable experience your customers had together with your business. the simplest reviews show that the experience was so good that decided to write down a touch more about it online or on social media.
It is important for a business to possess positive reviews, especially those that are new. Having detailed and in-depth feedback from customers can help prospects understand what specifically sets you apart as against other companies they’ll be watching or considering working with.
How to answer Positive Reviews
Thank the Reviewer
You should thank the reviewer for saying nice things about your company — neglecting to do so would be poor manners! make certain to always thank the reviewer first and foremost, in order that they know that their kind deed didn’t go unnoticed. After all, they didn’t need to leave you a pleasant review or offer you feedback in the least . Show your appreciation and make it personal. Reference specific things they mentioned like agreeing if they means one among your stellar employees.
The following example shows you really took the time to read and appreciate what your customer wrote.
Example: many thanks such a lot for your kind words, Jane. we actually appreciate you taking the outing to share your experience with us — and that we agree, Jordan is actually a gem to possess on our team! We count ourselves lucky for patrons such as you . Hopefully, we will have the chance to work with you again in the future!
Respond Quickly To Positive Reviews
Reviews are often left immediately following a sale , visit or specific experience. Time is of the essence for you because the business owner. If you let a positive review sit for months before responding, it’s such as you didn’t care in the least about it, albeit your customer cared tons about you.
By responding as soon as you’ll , you show how appreciative you’re of the customer—it’s an easy action which will accompany your words of thanks. Otherwise, if you wait too long, the customer are going to be alerted of the late response and be reminded that they were ignored. They also will probably have moved on and forgotten about you if you don’t stay top-of-mind.
Did you get a negative review? Here’s the way to write an efficient response and make it work for you.
Keep It Short
Keep your responses short and sweet. Nobody likes to read lengthy responses. Stay short but impactful, and do your customers a favor. If you say an excessive amount of , the worth of your words could decrease, and you would possibly even come off a touch too enthusiastic. Short and straightforward wins, whenever
Example: Thanks for the awesome review, Dan! We exert to satisfy expectations like yours, and we’re happy to listen to we hit the mark for you. come and see us soon. Cheers!
Be Authentic and private
Most people agree that robots pretending to be humans on the web aren’t cool, so don’t act like one! Customers can immediately tell if they’re getting a cookie-cutter automated response versus a warm, real human connection. This person took the time to speak about your company, therefore the very least you’ll do is give them the decency of a true response. Don’t forget to sprinkle in specifics or personality while keeping it short.
Example: George, many thanks for the good review! We’re so happy you liked your experience and can’t wait to possess you back for your next service appointment. Until then, we’re here if you would like anything.
Read more: How to Respond to Negative Reviews
Invite Them to require Action
Responding to positive reviews is great, but if you would like to maximise your success, it’s important to feature during a small call-to-action. Make it feel natural. It might be anything: asking them to share their experience with their friends, check in for an additional appointment, or find you on social media. It’s up to you and your business goals. But it’s smart to strike while the iron’s hot and invite reviewers to require further action while they’re happy.
Example: many thanks for the type words, Laura! We’re so happy your visit at went so smoothly. Would you mind sharing together with your friends who are due for a service appointment, too? We’d like to continue providing great service to awesome customers such as you . Thanks again!
Share The Positive Review
Finally, while you’re asking reviewers to share, you ought to be sharing as well! Share the great news of the great reviews on your social channels — people that follow you but don’t do business with you (yet) could be prompted to seem more into your services or products. for instance , you’ll take a positive Google review and post it on your company Facebook page or add it to the testimonial section to your website so any visitors know right off the bat what to expect. Get the great news out there for everybody to ascertain .
Final Thoughts on Responding to Positive Reviews
We hope you’ll realize the importance of responding to positive reviews. By doing this small service, you’ll reap big rewards and gain some loud internet cheerleaders. Just remember to thank your reviewer, be timely, concise, and private , and invite them to require action. Then, share the positive online reviews so everyone can see how great your company is. Happy responding!